![]() ![]() The US ecommerce market is fairly mature, which leaves little room for growth. While adoption of shopping on WhatsApp will likely remain low in the US, mobile-first countries like India and Brazil may be Facebook's key targets. Although, as TechCrunch noted, a key element of WhatsApp shopping that remains missing is support for payments. ![]() With the pandemic pushing more traditionally in-store customer interactions online, Facebook believes WhatsApp, which often serves as a customer communications tool, has the potential to develop into a popular platform for in-chat shopping.Īs such, Facebook has been expanding the shopping experience on WhatsApp in recent months, with new features like QR codes, a dedicated shopping button, and the ability to share catalog links in chats. Despite the service's global popularity, WhatsApp does not generate revenues proportional to its reach, given the service is both free and does not sell ads (although not for a lack of trying on Facebook's part). Carts is now available globally, including in WhatsApp's top three markets-India, Brazil, and the US-which will have a combined 573.6 million users in 2020, per our estimates.įacebook has continuously been trying to monetize WhatsApp and has invested in the platform's potential for shopping. ![]() Facebook continues to invest in shopping on WhatsApp.įor merchants, this functionality lets them more easily track order inquiries and requests from customers. ![]()
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